Embrace your inner Johnny Appleseed with the latest offering from America’s oldest family-owned distillery 

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Brandy isn’t the most popular spirit in these parts and applejack even less so. But if you haven’t given it a try you’re missing out on a flavor as classically American as apple pie.

Laird & Company, America’s oldest family-owned licensed distillery now run by its eighth and ninth generation father/daughter team, just announced the launch of Laird’s Straight Applejack 86.

The new spirit is a revival of the company’s historic pre-Prohibition 100 percent apple brandy, but that doesn’t mean low ABV. Laird is making their applejack at its post-Prohibition proof of 86 (43% ABV).

“We are proud to bring this historic American apple brandy back to consumers and bartenders alike,” says Lisa Laird Dunn, executive vice president of Laird. “We hope it will please our existing fans and attract a new generation of admirers.”

So what do you do with applejack, pray tell? Well, obviously you can drink it straight or on the rocks. But increasingly mixologists are incorporating apple spirits into cocktails.

It’s a natural substitute for bourbon, so try it in your Manhattan or Old-Fashioned.

A representative for the company tells Thirsty that it should be hitting New York barroom shelves this September.

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